Home Care Marketing & Sales Mastery by Approved Senior Network®

Home Care Marketing: Easing the Transition from Hospital to Home- Innovative Care Packages, Training Guides, and Effective Communication Strategies

April 17, 2024 Valerie VanBooven RN BSN
Home Care Marketing & Sales Mastery by Approved Senior Network®
Home Care Marketing: Easing the Transition from Hospital to Home- Innovative Care Packages, Training Guides, and Effective Communication Strategies
Show Notes Transcript Chapter Markers

Navigating the journey from hospital to home can be fraught with challenges, but armed with the right knowledge and support, the transition can be smoother than you think. In our heartfelt discussion, we delve into the emotional and physical hurdles patients and their families face during this critical time. Discover how services like 24-hour home care and medication reminders are key tools in not only providing comfort but also in reducing hospital readmission rates. We also illuminate the crucial role of effective communication with social workers and the utility of handouts for ensuring a seamless shift back to the comforts of home.

Ever felt overwhelmed by the intricate pricing details of care packages? We introduce an innovative flat-rate discharge package designed to simplify this process, putting the focus on care duration rather than cost. Tailoring schedules to accommodate family involvement and addressing unique needs, such as wheelchair accessibility, becomes intuitive with this approach. Listen as we share the benefits of continuity in care and the reassurance it offers to patients, families, and social workers alike, ensuring those critical first days post-discharge are managed with the utmost attention.

But the support doesn't end there; we've also created quick caregiver training guides for a variety of conditions, from Alzheimer's to hip replacement recovery. These guides are a testament to the preparedness of our caregivers, building trust with social workers and facility staff. Furthermore, join us as we navigate the healthcare landscape with promotions and celebrations, discuss occupational therapy's impact, and reveal marketing strategies that educate and resonate with seniors about the importance of quality care. Our episode is a trove of insights and creative solutions aimed at enhancing patient lives and easing the transition from hospital to home.

Speaker 1:

very, very confused. So it's important to understand that when they get home they're also confused. Because she got home and she was saying am I going back to skill to that place for physical therapy? Am I? Am I going back to skill to that place for physical therapy? Am I? Am I home now for good? I mean very confused. So that that's that's going to be an important one.

Speaker 1:

They should not be alone. Med adjustments maybe they're on new meds, maybe you know now they have diabetes or they have a heart problem or there's something else going on and then new condition adjustment. So these are the reasons. The first three to five days are harder. Everybody really should go home with someone. If it's family, fine, but they should be going home with somebody, they should not be alone. And it's important to think about if they're living with their spouse still. Is their spouse really capable of handling all of this, are they? And maybe they are, maybe they aren't. My mother-in-law wanted my father-in-law to do everything. He was exhausted and he just got out of the hospital three weeks before. So we didn't let that happen. But she oh, stan, will take care of it. Stan's got it. He's got it.

Speaker 3:

And I'm like Stan don't got it.

Speaker 1:

He's tired, he does not got it. So the first few days are the hardest. So this flyer is something that the social worker can give to the family members. We want them to know that it can be harder when they get home. We want them to be prepared for this. And then, of course, your information is on here. They don't want to. First of all, they don't know what happens after they get home from discharge. They can take what you've said and pass it on, yes, but they don't really want to have this conversation too much. They want to warn them a little bit, but not deep dive. So this is something you can give them, to give to their patients. And then this is one that you give to the social worker. You can attach it to a bag with a little goodie inside. You can set up a lunch and learn. But this has been a really powerful tool for me through the years because you can even talk. You know, I've gone into homes and the aftermath is still there. They fell.

Speaker 1:

They fell and they were in the hospital and then they were in a sniff and now they're home and everything's on the floor Still the coffee's on the floor, the everything that they have to look at, all of the things, right, that happened. It's emotional, it's traumatizing. So maybe the shower curtain is on the floor because they fell in the shower. Whatever it is, the aftermath is still there. Nobody went in and cleaned it up. It's still there most of the time. So these are the things they don't think about. So share examples, share stories. This is a very powerful tool. We have a Canva link. We have a Google link. In the Canva link, you can change, you know this. What happens after discharge is pretty static. That's going to stay. All of this stays unless you go into Canva. Then you can change some of the words, but this there is your contact information and the logo you can change in Google. You can also change the colors in Canva. So do we have questions? I see a chat. It's lit up, but maybe that's just you guys talking.

Speaker 2:

Oh, oh yeah. I think that it was a play on, kind of like telling people that, yes, we do 24-hour home care. We do this yes because Fred was, like you know, a recent rehab visit. The director was happy to know that we help with med reminders, so he must have told them like, hey, we, we also can do that.

Speaker 1:

So, yeah, you gotta tell them tell them what you do, you do have to keep reinforcing that, keep reinforcing that, yeah, I think in general they know what home care is, but they don't know all the things that we do and they don't know the shifts that we cover and the hours that we cover. So that's a good point. Okay, so this has been a great handout. I highly recommend it. It will help you to get some 24s, because most people when they discharge home, if they don't have family, they don't have a spouse, and it was something serious they could do 24s, even just for two or three days. You know four or five days, something like that. And the social worker loves to hear about the tapering down. We'll start large and we'll taper down as they're getting better, as we see that they're adjusting and everything's good. We'll taper our hours down, all right. Another one the readmissions. Everything's good, we'll tape our hours down, all right. Another one the readmissions. Our services reduce hospital readmission rates. It is affordable or it is effective to have help at home after discharge, and so this is another really powerful one talking to them about how we can reduce readmissions, and I might go in and just take out hospital, because I want you to be able to take this to SNFs as well. So I'll probably go in here and take that out. Just reduce readmission rates is probably a better thing to say. Just the fact that you know what a readmission rate is and you're concerned for them and you understand it is going to speak volumes to them. Anytime you're speaking to people in their own language, things that they're hearing, they're going to relate to it and it's just going to be more effective. So this is a really good one. If you have examples to share. You know, if we hadn't been in the home, this person absolutely would have been back to the skilled nursing facility. If you have examples like that that you can share with them, if you do get to sit in front of them and talk to them, that's a great thing to do. And again, you've got your Canva and Google link here. And again you've got your Canva and Google link here.

Speaker 1:

Discharge package Now this. You don't have to do it this way. I had a flat rate. Some people love this and some people not so much. I had a flat rate for my discharge package and then I would just work the math. Watch the in-service. Was it the in-service one? We did one on discharge packages already, but this is a flat rate of $9.99. All you do is divide the $9.99. You can have whatever flat rate you want, it doesn't need to be $9.99. Divide it by your hourly rate and that's going to tell you how many hours this person's going to get. Then you're going to build a schedule around that for them.

Speaker 1:

You don't need to get into all of this with the social worker. You don't need to say to the social worker they're going to get eight hours or they're going to get. You don't have to get into any of that. You don't have to get into your hourly rate. Just say and I think I figured this out, I think it's eight hours, eight days of four hour shifts is what I figured out. And so they're going to have eyes on them for eight days. That's what you can say. And you can say it's not 24 hour home care, but they will have eyes on them for eight days. So figure out the longest amount of days you can get out of this flat rate and use that language. You don't need to get into the math with them. You don't need to get into the hourly rate and just say this is what it'll cost for eight days of care, and I would make sure they understand it's not 24. You don't want to mislead people.

Speaker 1:

The clients love this. The seniors, the adult children love this, because the senior is kicking and screaming I don't want help. I don't need help, I'm fine, I don't, I'm not going to, it's too expensive. They're going to bill me for the rest of my life when they find out you get eight days for $9.99, they're good. And if that doesn't work, that's fine. Just sit down and work out what does work for the family being there. We'll work around the neighbor running over to check on them. Whatever it is.

Speaker 1:

Just having a discharge package, just in general, and calling it. That is going to be really good for you. You don't have to have a flat rate. You can just take that right off of here and not have any money on here at all, just that we do a thorough assessment and tailor care plan, wellness monitoring, transportation home, prescription pickup these you can change in Google links. So if you don't want this wording here, you can put whatever wording you want in here. It's just really powerful to have something that is called a discharge package and it could be transportation home, that they love that, that they're getting home. But that's not all that you're going to do for them. Make sure they understand you're not just a ride home, you're going to do more than that. So put a rate on there if you want to. Don't put a rate on there, you don't have to. But having something that is called a discharge package is a powerful move, because they know what that is, they understand that and it relates to them. We have questions, lisa.

Speaker 2:

Sorry, yeah, I was. I was answering just someone said what's the best number of hours to use on this? And I was answering just someone said what's the best number of hours to use on this? And I was just saying kind of depends on the need of the client, but you can break it down any kind of way. I just feel like you were saying you don't want to really get into the breakdown with the pricing with the social worker, but you can break it down any kind of way you want to, depending on the rate.

Speaker 1:

So whatever your rate is, you're going to divide into the flat rate. So if it's $32 an hour, then that tells you how many hours you can do, and then you have to figure out, well, how am I going to spread those hours out? And it may make sense. It may be that the daughter's there for two days. Ok, so we'll start the third day. Maybe they won't need 24 hours at that point, because the daughter's been there for two or three days. So you really do need to just sit down with the family and figure out what is going to work for them, and the social worker needs to know that you're going to do that too. This isn't a set in stone days and times. I'm going to sit with them and figure out a schedule that works for them. Fred, did you have a question?

Speaker 4:

Yeah, I just wanted to add. Going back to the hours thing, is there from the facility's perspective, is there a minimum number of hours that's more attractive for them to know you're going to be there for like four hours or it depends.

Speaker 1:

Their biggest concern is they want eyes on them every day. When they hear I would just see so much relief over their face. They're going to have eyes on them for eight days. They're going to have eyes on them for eight days. They know someone's popping in and going to see them, because if you get in there and you're on day seven and something crazy is going on, you're not going to just okay, tomorrow's day bye-bye. You know. They know that we're going to react to whatever we're seeing too, and so they're really more concerned about eyes on them. That's why I say you know eight days. I think this worked out to eight days of four hour shifts. I'm going to lead with eight days because it's more days of eyes on them. That's what I'm going to say to the social worker that help?

Speaker 4:

Yep, it does. Thank you, you're welcome.

Speaker 2:

There's another, another question what if transport requires wheelchair accessible vehicle or stretcher? And in my experience we've had, you know, the social worker. Let us know ahead of time that they're going to go ahead and gurney this person home and we meet them there and get them into their. You know their situation at home, so usually that will be a thing. Sometimes people can hire their own medical transport as well if they don't want to wait for the hospital or whomever is sending them off, but that's exactly right.

Speaker 1:

Yeah, if they need wheelchair gurney, then that's the social worker's job to kind of arrange that for them, and then you'll meet them right there at home and so you want to know when they're going to get home and that's kind of your responsibility to keep that connection going with the social worker so you know when they'll be home. All right, specializing 24-hour home care. It doesn't have to be complicated, it doesn't have to be a big long. You just want to remind them we specialize in 24-hour home care. They just need to know that. We could add maybe a text box somewhere with a list of your services, or this is attached to your brochure that has a list of your services, just letting them know you know cause they'll they'll go oh, I didn't think about you for 24 hour home care.

Speaker 1:

I that's tell me more about that, right? Or maybe they have somebody down the hallway you just left this for them and there's someone down the hallway that needs 24 hour home care. Well, now they know you do it. So it's just you know.

Speaker 1:

I would probably take this out once a month to everybody in skilled nursing, you know, because I want them to remember don't forget about me. When you've got a 24 hour plan, we've got, we've got them. So this is just. It doesn't have to be a complicated handout. You're just placing this idea in their head, especially if 24 hour home care has been coming in. I hope nobody's here from 24 hour home care. It's a great company. I have nothing against them. It just killed me. Promise we swear. Okay, Do we have another question, or is that just?

Speaker 2:

oh it is, but it's real, specific to their rate.

Speaker 3:

So maybe they just put that rate a little bit.

Speaker 2:

Or it says if our fee is 44.50 to 50 an hour, depending on care, what should I make the flat rate?

Speaker 1:

yeah, I see what. See what like 30 or 32 hours of care would look like, you know, and and I I try to stay under like the next, like that one was like 9.99, because then you're into the thousands. So if you're at like you want to take it down to like 1499 or 1497, you know, make it look smaller than the next big number. All right, quick caregiver training guides. So these guides were meant and created. There's 13 of them. You guys have a link to the folder where all these guides are at. There's 13 or 14 of them. It was meant for caregivers.

Speaker 1:

I was so tired. I love caregivers, I don't. I don't mean to sound bad, but I it was just hard because they would get in front of a client and a family and the client and family would say you know, do you know what to do with hip replacement? My mom had hip surgery. Do you know what to do? No, no idea. And we showed them. We were in training, we showed them. Or do you know how to take care of someone with Alzheimer's? No, no idea, because I think they get like deer in the headlights when the daughter comes up and goes.

Speaker 3:

You know what to do to help my mom right.

Speaker 1:

I think they just like freak out. And so, nope, don't know what to do. So I created these quick caregiver training guides because, right before they go into an Alzheimer's patient, I'm going to send this to them as a refresher. Did I train them before? Yes, I absolutely did. But do they need a refresher? Yep, probably. So they do. And so that's what these are on 13 different. I don't know if it will take me to the Google link here. Here they are.

Speaker 1:

So we've got outpatient surgery, hospice, hip replacement, heart disease, fall prevention, pneumonia, flu, cognitive impairment, chemotherapy, alzheimer's, pulmonary post-surgery, parkinson's and diabetes. Okay, so we've got lots of it covered. So the idea was I'm going to shoot this over to the caregiver. You know I can send a PDF via text, email, whatever, tell them to review it before they walk into the home, so they are not deer in the headlights. That was the point of this.

Speaker 1:

But I started feeling when I was out in the sniffs that for someone to give you a 24 hour job, they really need to know your caregivers get, get everything Like they understand, they've been trained and they know what they're doing. And so I thought I had two or three that had never sent me a 24. And I'm like I wonder, if she doesn't trust my training, like, is she thinking you know, they're just in and out, they don't get training? They're not, you know, because these people were calling them unskilled care and I know technically that's what they're called but were they thinking they just couldn't handle somebody with a hip replacement or somebody who's falling all the time? And so I thought I'm going to share these quick caregiver training guides. I'm going to show her one.

Speaker 1:

So I pulled up the hip replacement, brought it with me, shared it with her and it's really detailed. It's like don't let them bend past 90 degrees, don't let them turn their feet outward at all. It's very detailed, but it's bulleted. It's two pages, nothing's longer than two pages. And she goes this is incredible, can I have this? And I said why would you sure? But what are you? What are you thinking? And she's like I'm going to give it to my people who discharged with hip replacement surgery, because this is what the family needs to know and I don't have anything like this.

Speaker 1:

Well, my phone number and contact information were on, so I'm like absolutely hand it out to everybody. So that's what I started doing with the caregiver quick training.

Speaker 3:

And I told them this is written to the caregiver.

Speaker 1:

So understand that, first of all, and secondly, sure you can hand them out to patients. But these this helps you get 24 hour clients, because the 24 hour clients need us more. The caregivers need to be more trained it's 24 hours of care, we are with them all day need to be more trained it's 24 hours of care, we are with them all day, every day, all night. They need more, and so for a social worker to trust you, they need to know what you're doing for training. And so these have been just wonderful for me for years.

Speaker 1:

I keep them in my car. I have two or three of every one in my car in my little playbook sales playbook binder. It's in there all the time and I keep them with me and when I'm, if I pull into a memory care, I'm gonna pull out the Alzheimer's one. If I pull into an outpatient surgery center, I'm gonna pull that one out. So they're great. They're great. I can't say enough about them, and you guys will have the link and you can swap out. I think we can just click into one.

Speaker 1:

You can swap out the logo and information. It's just going to take too long. I will move out. Here we go. You can swap out the logo. I mean it just goes. Common symptoms following outpatient surgery. So they know what to watch for. What services can you expect to provide to this person? You know? So it's what to watch for. If this happens, you need to call the hospital. Like all of it Hospice talks, all about DNR, so it's all really good, so okay.

Speaker 1:

We will keep moving through unless there's any questions. We're good still, yeah what's what's DON?

Speaker 2:

So that's the director of nursing.

Speaker 1:

Director of nursing. Don director of nursing. So skilled nursing facilities typically have a DON director of nursing.

Speaker 4:

Okay.

Speaker 1:

Hospice agencies. This is another place where you can get some good 24 hour clients. You can get them from the agency themselves. They meet. Usually they have team meetings because everybody in hospice is out running around, much like home care. The nurses are out running around PT. Everybody's out running around. They have come together meetings and maybe you can be a part of that and do a quick like lunch and learn, or coffee donuts and talk about your company and how you support hospice efforts and support hospice in the home. There are nurses and marketers out in the field as well. Sometimes you meet the nurses. When you're in the home with a hospice patient and you're sharing, you know you're both there together. So they're a good person that can refer you. Because if they see the caregiver in action and they meet you and they're like this is going really well together, they might refer to you. And the same with the marketers. You might meet with them in a networking meeting. You might see them at a skilled nursing facility. I've had social workers introduce me to hospice reps. You two are both my favorite. It'd be great if you knew each other right. That's happened to me lots of times. So hospice is great.

Speaker 1:

Now are the jobs going to last for a long time? Probably not, but a lot of 24s don't anymore. We, it used to be. You could sign a 24 that would last like six months a year, and now it seems that you need to be replacing them because they they last for a while and then they kind of taper off. Hospice is going to probably last less often because the impending is, you know, they're going to die eventually and so. But it's still a 24, right, it's still good. It's still good business. We're looking for 24s and it's a great place to get them, lisa did you want?

Speaker 1:

to add anything about, not the nurses and marketers. I know you did this. I'm more snitched. You did a lot with the hospice agencies.

Speaker 2:

Yeah, I had a couple of hospice I want a couple of my favorites actually that we would go and co-market and when they had someone who was coming on to service with them, they would tell them about me right then and there. Sometimes I would even go with them to basically do the intake and the assessment in the home and I would just kind of let them do their thing. But I piggybacked off of everything they were saying, I was writing down, I was taking notes because I didn't want to, you know, make it more of a big, you know more of a time constraint, I guess, for the family. So I wanted to make sure that I was utilizing the time wisely and getting all the information I needed. I always did made sure that I was at the start of care, the first every time a new caregiver came from. These type of you know, these are handled with care, especially because they are usually 24 hours, because there isn't family, you know, that can do this type of thing. They want to kind of separate themselves from this part because they're thinking death right, and they just want to be there loving their family and let us do the work. So, yeah, the marketers were great, the nurses.

Speaker 2:

I had one time where a nurse and I there was a wife who was very attentive to her husband and was not going to admit that he was going to pass soon, and the nurse was actually texting me while we're in the same room going someone needs to tell her. And I'm like you think that's you Say this because I'm. I'm like, really, you know, I was kind of number two, I'm like you're number one, you, you're the nurse. You have to really tell her that. You know this is what you're expecting.

Speaker 2:

Say it nicely, but you know that this isn't going to be a forever thing and he's not getting better. Um, it was the saddest thing to watch, but she was texting me like, oh my gosh, we really need to do something about this. And so, being on texting you know terms is awesome, but yeah, in my experience, definitely go out with them if you can and tell them. You know, instead of taking up the family's time, I can do this with you and I'll take all my information that I need. I'll get it. I'll get it while you're doing your your thing.

Speaker 1:

That's great. So you did like a joint assessment. That's awesome. Right Does save the time and they're they're really, you know, not with it when they're going they're just. It's too much to do too. That's a great idea.

Speaker 2:

You've got the DMV coming in, you know setting up beds and you've got. You've got the hospice nurse and you've got you know all these extra things going on and just want to make it as easy as possible. Um, with you know, just for for everyone. Really Great.

Speaker 1:

Thank you. Yeah, this is the quick caregiver training guide for the hospice training so that they know what to do in a hospice situation. And I would say it's really important that your caregivers know exactly what to do when they are on a hospice patient. It's very different. Especially, you know when do we call. Do we call 911? And do we? Who do we call? Do we call 911? And who do we call? And they need the hospice number. If that's who they're supposed to call, which generally it is, that needs to be bright, bold somewhere so they can get to it quickly. So that's going to be really important. So this is just good information for everybody to have. Here is a handout that you can give, for you know, when you're meeting with the hospice rep or when, if you do like a coffee, donuts presentation or something, our services compliment hospice services. We're not there to replace them, we're there to compliment what they're already doing.

Speaker 1:

I have found assisting patients overnight is a really big deal. The family won't sleep because they don't want to miss. You know, when they pass, they're very afraid they're going to pass while they're sleeping. So the overnight care that carrier has got to stay awake. There is no playing around with this. This is like a serious care. This can't be somebody who worked yesterday and now they're expected to stay up overnight. This is a serious deal. Here they provide care in between hospice visits. Hospice is not there all the time. It's much like home health. They're kind of in and out doing vitals and checking on them. We can provide respite. We provide physical and emotional support. We maximize comfort and support the patient and the family. So all of these things here are. You know, these are all in Canva, but you can change phone number, name, a company logo and all of this on the left-hand side you can change in Google. All right.

Speaker 2:

I just want to touch. Sorry I just want to touch really quickly on how important it is that that your current clients and that anyone understands that because they have hospice does not mean that they don't need you. I've had people call me on certain OK, we're getting hospice now, so we don't need you anymore.

Speaker 1:

Oh yes, that's the worst.

Speaker 2:

Understand exactly what you're getting.

Speaker 1:

Hospice is very it's limited. I mean they do a great job. It comes really close to the end. They're there a lot more, but it is not going to replace what you're doing.

Speaker 4:

Not even. Yeah.

Speaker 2:

And it's not always on the timeframe that you like either. So it's very it's on their schedule.

Speaker 1:

And I have so many clients say that, Lisa, it's such a good point.

Speaker 2:

We can close now.

Speaker 1:

Bye, no, oh, now, bye Now. Oh, like no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no ahead.

Speaker 2:

Yeah, definitely. Okay, we'll go really really quick because we don't have a lot of time. So this is. It's still April, right yeah?

Speaker 1:

Oh, we got to change this thing out.

Speaker 2:

Yeah. So yeah, hand out in March, that's okay. Hand out in March and then in April, and then try to get some face-to-face in May for the Older Americans Month, and this is just something that we put together or Don put together. I think it's really cool. Keeps keeps seniors interactive, but it also gets your name out there. You want to talk to a couple of social workers. You can go to senior senior centers anywhere and just say, hey, can I bring a couple of these, these books, to celebrate. Make sure you slap your logos on these things. You know and don't overcommit. Make sure that people know you're coming and that they want you to come in and do this. Googling, canvalink, all that jazz, all right.

Speaker 2:

April, world Parkinson's Day. So again, I think, speaking on, you know you want people to know what, what you know and what you can do, and so you know this. Home care can make a significant difference in managing the symptoms and improving quality of life for those living with Parkinson's. You know mobility issues, things like that, so you want them to know that you understand that and that your caregivers understand that too. Occupational therapy month celebrate advancing health, well-being and quality of life. I've said this before, but that's the theme and these are kind of like the theme colors that little slate blue and brown and I just I think this is a really nice piece to take out.

Speaker 2:

Ots are everywhere. They're at schools, there, I mean their churches. They're going everywhere. They're running for their patients. We want to vitamin C. You stay healthy. I always like to nerd out on this one a little bit because every year I would go out, or all the time I would go out, or all the time I would go out and take before before I could do all this stuff, I would just take out a bag of cuties and be like I want a vitamin c. You stay healthy, and nurses love that. This is when you could go into the hospitals way back in the day and just visit um this. I think these um a little more expensive than than what we usually try to get out there, cause I know we're budgeting because we have a lot of marketing stuff we're doing. But these insulated, uh reusable lunch bags someone used these the other day and told us it was a hit.

Speaker 1:

I think it was Joanna Joanna, and she said it.

Speaker 2:

Right, and she was taking these out. These would be good for caregivers too, because they don't you know they're, they're running to your um, everybody, everybody's running. But I just really liked the colors and, um, I just thought this would be really cool to show them that you, you understand and that you appreciate them. And then these, these little motivational silicone I think these are keychains, right um, I remember trying to go fast. I just really liked the colors. I thought they really matched with the theme of the OT, the OT theme and and some of the things that they the, the things that they say here, the motivational, they're just great, they're great.

Speaker 1:

We talked about that already. Oh, and then this is the actual go ahead, right?

Speaker 2:

That's the actual flyer that you take out with your books. Again, just make sure you slap those information on there, on the front, on the back, wherever, so they know where this is coming from. And again, Older Americans Month this year is all about social connections and meaningful relationships. Not being isolated, I think, was the key. Mm-hmm Yep okay, mother's day.

Speaker 1:

Yes, take this out to all the mothers in your life and even if they're not a mom, we're just celebrating mother's day. We're not saying happy mother's day to them directly, we're just celebrating it in general and then leave behinds here for this too right and take out these really cool color changing pens.

Speaker 2:

I just thought they were cute. The flower pen is a cute thing. There's some other little ideas here. Just take out whatever makes sense for you. With that Nurses Week in May, it is the 6th to the 12th and you just what was that, valerie?

Speaker 1:

She's a nurse, she's excited.

Speaker 2:

Thank you for making all the difference. And then you want them to know, too, that you know our caregivers provide 24 seven care for your patients needing one-on-one support with, and then list some of the things you know I listed here in limited mobility, higher risk for falls, bedside sittings and bedside care, memory care and just other safety concerns. So you're keeping people safe at home or, you know, in a facility. You ready, okay, these, these can go with anything. I feel like you know this. This shower steamers for stress retractable, retractable clip pins. Valerie loves these.

Speaker 1:

All nurses love these.

Speaker 2:

They put a little pin off of there and everything they love them.

Speaker 1:

It's crazy.

Speaker 2:

It's great this could go for for for a lot of different mothers day, too, for the lotions.

Speaker 1:

Yeah, yeah, you're right protect your skin.

Speaker 2:

I know may was um skin cancer awareness. Uh, protect your skin. There's some really cool um uv stickers that you can place with these um and little sunscreens that I think would be good to take out. But these little, they come in like a sheet of what 12 and you can stick them on your skin and it, you know, if it doesn't change color, you know it's fine, you're fine, you haven't got too many UV rays on your skin. But if it changes color, you know you need to add more sunscreen. So these, I just thought these were the cutest things ever.

Speaker 1:

Yeah, they are. Somebody wants to go back to the nurses slide? Oh yeah, so I'm not sure. There you go and you can log in and see it. But there there's the whoops, there's the nurses week slide and we'll send these to you too yeah, you'll have the link and you can change them around and add, add your and I love these little sun, the sunscreen. Those are like a little sunscreen too, but very cool all right, yeah, so like a little bag.

Speaker 2:

Yeah, yeah, how fast am I talking? You should get one of those like, uh, um, national hydration day. I love this one, just because water is life. You add flavor, stay hydrated on us. Take out some water, take out some of those little, uh, those things, little individually packaged flavor things, because we never drink water, so why not? Or you could take out like an entire you know 24 pack with a box of these things and just give it to the entire team at sniff or you know wherever you're at. Yeah, um, alzheimer's and brain awareness month, um, I think that we could also use, uh, those booklets that we're using for, um, you know, the brain games and the, the larger print word searches and things. I think we could take that out with this piece. And, of course, you have your more traditional silicone bracelets that you could take out too.

Speaker 2:

Yeah, and then what's next? Oh, my fave, it's National Lobster Day, june 15th, which probably no one really cares, but it's kind of funny because you know we want them to know that we can snappy discharges. Give us a call now and you'll be home in time for lobster dinner. I just thought it was really cute, very cute, love it. And then, you know, keeping the theme snap snappy, you know, take that along with it, love it. Yeah, there's the healthy version. And then there's the not not as healthy version, but take that out it'll. It's a little theme. And then father's day we do want to take this out. Uh, celebrate Father's Day in June and we have some cute little. You know, what's better than a bottle opener, key chain for all the men, the dads out there, and dad's root beer barrels? Put them in a little baggie, tie a little ribbon around it, have your hand out and you're good to go.

Speaker 1:

And for the women who have done nothing for their husbands for Father's Day. Yet they'll use that whole thing. You saved me a shopping trip. I don't have to go now. I'm gonna give this to my husband, and I hear you do that, yes, yes, do that all right it's cool to care.

Speaker 2:

Keep cool on us. I like repurpose last year's um because I liked it. It's very cool. So you take these otter pops out, right, you don't have to have them frozen because they'll melt anyway. Yeah, you take them out just like this, take a whole bunch and let the social worker put them in their freezer. They can have them later on. But I just think that's really really cute idea, very cute. July celebrating our independence since 1776. July celebrating our independence since 1776. I just wanted to be able to recognize that. Our great nation, and July 4th. And you know I was looking at some different little lapel pins and little flags. You know I think I still had a flag from that sat in my pen holder for like ever in a day. So I liked that. And the funny thing is I couldn't find any pins that were made in the USA. Kind of cool if it was also made in the USA. But whatever, I know that we have a couple. We have some Canadian clients.

Speaker 2:

We wanted to recognize you guys. I feel like we don't always have things that are specific to you. So here you go, because I love you guys. Stay strong and free. Happy Canada Day on July 1st.

Speaker 1:

Wonderful, I also found wow.

Speaker 2:

I am impressed, lisa, so I thought that would be really cute.

Speaker 1:

Okay, all right, and we have a question about Juneteenthenth. Do we have any handouts for juneteenth? We certainly could. Yeah, we could certainly put one together for juneteenth.

Speaker 3:

Yeah, no, that was it, yeah okay, we try to pick some regular and some that most people wouldn't know about. So, like around uh, fourth of july, you know everybody's gonna do it by the july but, you know the hydration stuff and all.

Speaker 3:

I try to pick different things that other people aren't gonna think of, because the idea here is that you're memorable. Yeah, so I would imagine that if you go to and and we use canva a lot canvacom and I know you can get a free account. I imagine if there's something we didn't cover that you would love to have a handout for. If you go to Canva and just type that in I, you can't even imagine all of the ideas, at least for the handout part that they have.

Speaker 3:

Yeah, there's lots in there Incredible that they already have in there. I mean, I am always amazed at how many obscure things they already have a thing for. I'm like, wow, that's pretty cool.

Speaker 2:

If I could, I would do like 10 million, you know, and just different ones, but I wouldn't get any other work done.

Speaker 1:

You do such a great job, a lot of people are happy and saying these are all really nice, so great, great job, all right. Well, thank you everyone For anyone. Have any other questions or anything? Before we go, we're going to continue the 24 hour. We have two more bullets to hit Fred.

Speaker 4:

Just a quick one for senior centers. When I go for here in Maryland they won't allow us to collect contact information.

Speaker 1:

Maryland they won't allow us to collect contact information From the seniors themselves.

Speaker 4:

Yeah, they can't sign any list or whatever, and I give out my business card under the flyers and leave behinds and put little bags together for them too. Is there anything else that you guys, any magic you guys have?

Speaker 1:

I mean usually at a senior center. I don't know what are you presenting? Are they letting you present to the seniors? If you're not doing a commercial for yourself, typically they'll let you.

Speaker 4:

Yeah, I'm just doing a lunch and learn and I kind of give them a senior caregiver checklist.

Speaker 1:

Okay. Another good one is the questions to ask a home care agency before hiring them, because it points out all your little things that you're doing different than other home care agencies, things maybe they don't think about.

Speaker 2:

So it's educating them and also telling them how wonderful your company is under the Sorry have you told them that you have a newsletter that you'd like to add them to, or yeah?

Speaker 1:

that's. Oh yeah, oh, maybe try that.

Speaker 2:

See, I have a newsletter I'd like to add them to and it keeps them, you know, abreast of all the things that are happening.

Speaker 1:

It's all senior related stuff. Yeah, that's a great idea, Lisa.

Speaker 2:

Yeah, yeah. Or if you're there, you know, if they won't let you have like a little login book, that's kind of like I don't know. But yeah, use it for the newsletter.

Speaker 3:

Maybe that'll help, because you want them to get that information all the time you want them to be get that information all the time, or if you have a qr and I realize that a lot of seniors they may or may not have cell phones with them or know how to use them, but if you have a qr code on your stuff, that can always lead to a registration form that they can fill out on their phone.

Speaker 4:

That's a great idea, absolutely everything you guys have done. All the information you're giving me is killing it. When I put it in in front of the directors of nursing, the social workers, the discharge nurses, all this stuff that they're, they're all like, oh, really, oh, that's so good, that's great. And all the leave behinds and the special little gifts and tchotchkes they love all that stuff.

Speaker 1:

I'm so glad to hear that. Thank you for sharing that because it it's work. But, like, we love it and we want everyone to be successful, so I'm glad it's working for you.

Speaker 3:

Yeah, keeping it inexpensive and budget friendly for you and you know, and the social workers. I know that you know they get really weird about expensive gifts and we shouldn't be doing that. So I think all of these ideas, they're all like under five dollars most of them and that's, you know, super helpful for everybody. It is they don't feel just cute stuff that gets you memorable. I think the consistency, especially if you go to scenic centers, if you're a consistent visitor and your stuff is not necessarily it doesn't have to be your business card, but if your you know logo is on everything you hand out, then they will absolutely remember you. We did a thing with you guys had a picture of the pouches that you can put on the front of your walker.

Speaker 4:

Yeah.

Speaker 3:

So if they put that on the front of their walker to hold their whatever like a little basket on the front of their walker or a little bag or something or the back of their wheelchair, that's a great idea. The senior center yeah the kids have to see it. They're all there. All the people have to see that, whether you have their name or not, it's a great advertising.

Speaker 4:

Yeah, the gatekeeper stuff too. It just melted a couple of really strict gatekeepers. I was like, oh, I know you don't want me to talk to them right now, but I brought something for you too, and they immediately went from really nasty to oh, for me it's hard to sit like this when someone brings something to talk about, hop into spring Getting past that gatekeeper can be really challenging.

Speaker 1:

It's hard to sit like this when someone Getting past that gatekeeper can be really challenging, but yeah and using their name, learning their name and saying hi, wendy, how are you Right, when you walk in, they're just blown away. They just nobody pays attention to them.

Speaker 2:

They're just kind of there you know so good, I'm so glad to hear that yeah definitely Okay.

Speaker 1:

Well, well, tiffany is dying to show her us her package, but she can't send it. Oh well, tiffany, you need to send that to me. You can send them to me.

Speaker 2:

I will add it.

Speaker 1:

I'm dying to see it. Please send it. Yeah, you can text it to me or send it to our support. It looks like Valerie sent over that.

Speaker 3:

Yeah, you can put it. You can put it to me or send it to our support. It looks like Valerie sent over that. Yeah, you can put it in the forum too, if you want.

Speaker 1:

Yeah, the forum's a great place too to share it. Yeah Well, thank you everyone. Thank you, fred Brohl. Bye, fred, have a great weekend everyone, bye-bye. Happy Friday. Happy Friday.

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