Are you ready to become the go-to home care provider in your market? In an industry as competitive as home care, standing out from the crowd is essential, and that's exactly what we'll help you do in this podcast episode. Let us guide you in establishing your authority in the home care sector, using our proven system that can quickly build your credibility even if you're a newcomer. In a matter of minutes, you'll learn how to flip the trust and authority switch in your prospective client's mind, turning you into their leading and trusted authority.
But it doesn't stop there. We'll also dive deep into the world of effective marketing - crafting a powerful, resonating message without pretending to be someone you're not. We explore how to cut through the noise, making you the only solution to your audience's problem. And to top it all off, we'll introduce you to a unique home care marketing system that provides tailor-made marketing strategies, designed to diversify your reach and impact. So buckle up and get ready for a transformative journey that will take your home care business to the next level!
Are you ready to become the go-to home care provider in your market? In an industry as competitive as home care, standing out from the crowd is essential, and that's exactly what we'll help you do in this podcast episode. Let us guide you in establishing your authority in the home care sector, using our proven system that can quickly build your credibility even if you're a newcomer. In a matter of minutes, you'll learn how to flip the trust and authority switch in your prospective client's mind, turning you into their leading and trusted authority.
But it doesn't stop there. We'll also dive deep into the world of effective marketing - crafting a powerful, resonating message without pretending to be someone you're not. We explore how to cut through the noise, making you the only solution to your audience's problem. And to top it all off, we'll introduce you to a unique home care marketing system that provides tailor-made marketing strategies, designed to diversify your reach and impact. So buckle up and get ready for a transformative journey that will take your home care business to the next level!
This video is for home care agency owners and marketers, both medical and non-medical, who feel like they are watching their competition.
Speaker 1:Grab up all the leads and referrals in their local area. I'm going to give you the secret to attracting all the home care clients you want, and I'm going to give it to you in just two words. These two words are so important that if you don't have them, you don't have a chance of attracting your dream clients or hitting your income or revenue goals. So what are those two things that they have that you probably don't Authority and trust. Now, maybe you've got certifications, or the agency awards the fancy degree or the letters after your name, or maybe you don't. Maybe you don't have any of those things. Either way, authority and trust are what allows you to take seniors, adult children and aging parents and professional referral sources from searching around on the internet and social media to choosing your home care agency and senior care programs, even if they've never heard of you before. And that's the secret, that's the key that enables you to have an amazing home care business. When you have authority and trust, everything works. Without it, nothing works. So how do you create that authority and trust when you don't have a huge audience or huge following, or dozens of testimonials and case studies or a bunch of letters after your name. Well, if you watch this short presentation all the way to the end, I'm going to show you a very simple, proven system for establishing your authority and credibility in minutes, and how to do it so powerfully that new clients will be knocking on your door day after day, even if you have no audience, no following and no one knows who you are. In fact, I'm going to give you so much detail in this video that, by the time you're done, you'll be able to execute this entire thing yourself and put it into practice in your home care business.
Speaker 1:Before I get into that, though, let me quickly check in with you to see where you are at. Does this sound like you? Are you struggling to get new clients to sign up with you because nobody knows about your amazing home care agency? Do you see people and home care agencies in your industry who have spent years building up their trust and authority and you have no idea how you could possibly catch up? Do you have to really struggle some months to hit your revenue goals? In other months, maybe you don't hit them at all, and, most of all, do you feel like you're totally invisible in your local market? Well, if any of that sounds like you, then I actually have good news, because none of those things are the real problem. The real problem is that you don't have a system for instantly creating real trust and authority in your market. I'm going to hand you that system right here in this video, but for right now, just know that once you have this system up and running, you'll know the exact right words to say to make your audience instantly see you as a trusted authority. You'll create an automatic and powerful connection with your target audience so they feel that you know them better than they know themselves. And you'll be able to do all of this without grinding out content on social media all day or pretending to be someone you're not. So here's the bottom line there's a proven system for creating trust and authority in just minutes and then using that authority to consistently enroll your dream client straight into your home care agency services and programs. So everything you've been feeling all the frustration, all the fear, all the self doubt none of that is your fault. You just didn't have a system for creating instant authority and trust, and now you will. You can take this system and you can put it into play in your home care business, starting today. No one else is doing this. No one is teaching this.
Speaker 1:I'm Valerie Van Boeven. I'm a registered nurse and the founder and co-owner of Approved Senior Network Marketing. We are the number one company on the planet when it comes to helping home care agencies and senior service businesses, just like yours, using cutting edge marketing to cut through all the BS in your marketplace, using both online and in-person field marketing. Let's talk about what people really want. Your prospects and referral sources really only care about one thing Can they trust you to solve their biggest senior care problem? That's it. And that, my friend, leads you to the secret.
Speaker 1:Instant authority and trust are created when you prove to a total stranger in mere seconds that you understand them and their problem better than anyone else on this planet and that they can trust you to solve it. And when you can do that, nothing else matters. People will line up for the opportunity to work with you in your home care agency. And here's the best part To do this, you don't have to sell yourself or prove yourself or convince anyone of anything. People with real trust and authority I mean the people you and I look up to and trust the most. They don't stand on a mountain top screaming to the rest of the world I'm the best, follow me. No, they use something much more powerful. They use something called intrinsic influence. Now, this is a little known psychological trigger that you can use to flip the trust and authority switch in your prospects mind and once you flip it, they will instantly and permanently see you as a leading and trusted authority and no one will be able to convince them otherwise.
Speaker 1:Pay attention right here, because what makes this so powerful is that they come to this conclusion on their own, not because you convinced them, but because they decided it to be true for themselves. This is a game changer. You see, when somebody else tells us how great they are, I mean maybe we believe them, maybe we don't, but when we come to a conclusion on our own, we take full ownership of that decision and we stick with that decision, and we'll even defend that decision if someone tries to talk us out of it. This is incredibly powerful. I mean, total strangers begin deciding for themselves, just moments after seeing your video or information for the first time, that you are undeniably the leading and trusted authority in your market, believe me, everything gets easier. So the question becomes then how do we make that happen? How do we use intrinsic influence to flip the trust and authority switch in your prospects mind and introduce you as a trusted expert that can solve their problems? It's called the home care marketing system. We use this to establish instant credibility, influence and rapport, and with that authority comes in a consistent demand for your services. So here's how that works. The hung care marketing system includes a simple four step process that anybody can follow, but the real magic is in the second step. It's a simple, short video that you can record in an afternoon.
Speaker 1:Now, in this video, you're going to do something that almost no one else in your marketplace is doing. You're going to tell the truth the real, unvarnished, bold and raw truth of exactly what your audience is experiencing right now the pain, the frustration, the discomfort and the challenges that stem from caring for an aging parent or a loved one. And when you do this the right way, with just the right words, they trigger a sudden transformation in your audience's subconscious. They will instantly conclude that the only reason you know what they're going through in such detail is because you understand this topic deeper than anyone else and because you have the solution they've been looking for. So when you do this right, some magical things happen. People instantly know, like and trust you for all the right reasons. You've shown that you really are an authority, and once your audience reaches that conclusion for themselves again, it's virtually impossible to change their minds. Your audience will feel like you understand them better than anyone else in their life, better than their best friend, better than their wife or husband or kids, because you will be speaking the truth that they are afraid to say for themselves. And, finally, they will feel understood and heard by you. Far too often, people know how they feel, but they struggle to communicate it. So one of the greatest gifts that you can give your audience is to put into words what they've been dying to say, but can't. This is it. This is where authority and trust are created, and when you do it properly, nothing is more powerful.
Speaker 1:As I promised at the beginning of this video, here's our exact process. First, you start out by creating your compelling message and video. Your video and message can be used on your website, social media and paid advertising and blog posts in your newsletter anywhere you want to use it. That video and the accompanying message should speak directly to the pain your audience is in. It should describe their problems better than they can, but then also show them the light at the end of the tunnel. Acknowledge that a simple solution does exist, but it's one that only your home care agency can provide. Prospects see your content and they click and go straight to the video.
Speaker 1:It's that video that flips the trust and authority switch and creates a huge demand for your services. Once you flip the switch, you have to make an offer that solves their problem. That offer can pretty much be anything you want. It can be a free assessment, a free consultation, a free elder care coaching session, a copy of your mini book, a copy of any book. What matters is that you make that offer. If your audience wants to take advantage of that offer and get your help, they're going to click a button and they're going to fill out a little form or you can call a little online application and they're going to book an appointment with you. And on that call you're going to do three things You're going to listen, you're going to ask great questions and you're going to tell the truth and remember, by the time they get on the phone with you, you're already that trusted authority, and that means those conversations are easier and more powerful. You ask great questions to find out what's really going on and how the problem is showing up in that person's life, make suggestions about what you could do to help them fix the problem, and then you just sign them or their family member up for whatever home care services meet the most sense in their situation Content, video offer, phone call, new client.
Speaker 1:The key to making this work is that you have to execute all of this perfectly. You need the right message, you need the right content and you need the right video. Every word of your video needs to be correct and you need to know how to nail that phone call. You have two choices. You can start using what I just talked about right now Go create that video. Go create the messages and the content that surrounds that effort. You can build this whole thing out yourself and dial it in, or you can have our team build this whole thing for you to make absolutely certain that we get it right the first time. And here's what that looks like In our home care marketing system we handcraft everything for you your blog posts, your social media posts, we help you with your video, we create and manage your monthly newsletter, we create and manage your automations, your CRM account and your drip campaigns, and we take care of all the annoying tech stuff so that you don't have to.
Speaker 1:In short, we build out your entire home care marketing system for you from scratch. And while we're building all of this, we'll also give you access to our two times per month home care marketing mastermind class, held live every other Friday. And now, when everything's sudden done, you'll have a perfectly crafted marketing system that establishes you as the trusted authority in your local area. It creates an instant connection with your audience and brings you the exact clients you want. So the question you need to ask yourself is this do you know where your next clients are going to come from? Because if you don't, that's a huge problem. The difference between a business that fails and one that succeeds is a steady flow of ideal clients coming in the door. That's what your home care marketing system can give you.
Speaker 1:I want to invite you to book a free consultation with my team now. We'll get on the phone for about 45 minutes and you can tell us all about your home care business, what's working, what's not working. We'll look at everything and we'll just tell you straight up if we think the home care marketing system can work for you and if it can, great, we're happy to build it for you and coach you through how to use it. And if not, I promise we'll steer you towards something else that we think is better for your unique situation. Now, either way, our goal on this call is to get you total clarity about whether the home care marketing system is the best approach for your business or not. So just click the button under this video and book your free consult now. You'll be taken to a short form or application. Click the button and book that call right now. And, by the way, this is not for everyone. We have two very strict requirements you must meet in order to qualify for this call. First, you must have been in business for at least one year and have active clients and caregivers. And two, you must be willing to invest time and money in your home care business for purposes of marketing, online and offline.
Speaker 1:One last really important thought I want to leave you with If your marketing sounds like everyone else, you're already lost in a sea of noise.
Speaker 1:If your marketing doesn't connect with your audience and establish authority and trust, within the first two minutes, you're already lost in a sea of noise. And if you can't connect with your audience without having to pretend to be someone you're not, you're missing the biggest opportunity of all. If you want to break into the most crowded markets on the planet with tons of entrenched competition and absolutely blow those competitors away with an authentic, powerful message that every single word rings true, then your marketing needs to be amazing, and that's what the home care marketing system gives you Powerful, handcrafted marketing that tells the truth and also perfectly expresses who you are. Marketing that creates instant connection and authority with your audience and makes them see you as the only person on the planet who can fix their problem, even if they've never heard of you before now. So if that's the kind of marketing you need and you want to work with absolutely the best in the industry, click the button under this video and book your consultation. I'm Valerie Van Boeven and let's talk soon.