Home Care Marketing: The Customer Service Experience!

The Customer Service Experience

• Improving the customer experience can increase sales revenues by 2 to 7 percent and profitability by 1 to 2 percent. https://www.mckinsey.com/tr/our-insights/prediction-the-future-of-customer-experience 

• Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. https://www.outboundengine.com/blog/customer-retention-marketing-vs-customer-acquisition-marketing/#:~:text=Acquiring%20a%20new%20customer%20can,customer%20is%205%2D20%25.

• September Handouts