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Home Care Marketing & Sales Mastery by Approved Senior Network®
Home Care Marketing: The Customer Service Experience!
June 22, 2023
Valerie VanBooven RN BSN
Season 4
Episode 33
Home Care Marketing & Sales Mastery by Approved Senior Network®
Home Care Marketing: The Customer Service Experience!
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The Customer Service Experience
Improving the customer experience can increase sales revenues by 2 to 7 percent and profitability by 1 to 2 percent.
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tps://www.mckinsey.com/tr/our-insights/prediction-the-future-of-customer-experience
Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.
https://www.outboundengine.com/blog/customer-retention-marketing-vs-customer-acquisition-marketing/#:~:text=Acquiring%20a%20new%20customer%20can,customer%20is%205%2D20%25
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